The Crunchbase вЂњFemale Founder Series,вЂќ is a number of stories, Q&As, and thought-leadership pieces from glass-ceiling-smashers whom overcame the chances, raised money, and tend to be now leading companies that are successful.
Dani Fankhauser, co-founder of XO, is utilizing enjoyable and games generate a much better relationship app experience.
An early adopter of on line dating, Dani isn’t any complete complete stranger towards the battles and weakness that originated in conventional apps. In a period where connection is much more valuableвЂ”and difficultвЂ”than ever, she put down along with her co-founders to generate a new and new take for internet dating. The end result is XOвЂ”the dating that is first with icebreaker games. The back-and-forth that is unique of makes it much simpler for users to start out conversations and build better connections.
We asked Dani about her change from journalist to business owner, the challenges that are new has faced from branding to fundraising, as well as the classes she’s got discovered on the way.
Q: inform us the whole tale behind your companyвЂ™s founding: What led one to begin e-commerce?
A: straight straight straight Back this season, I happened to be the very first of my buddies to try online dating sites, and proudly, when I convinced a pal to participate OkCupid, she came across her spouse. I became also among the very first reporters to talk about Tinder. My co-founders had built a couple of viral mobile games and once I came across them during the early 2019, I happened to be personally fatigued by internet dating, thus I knew it absolutely was time for something fresh and brand brand brand new. We designed XO to incorporate games into dating making it a personal experience thatвЂ™s maybe maybe perhaps not draining and demoralizing, but enjoyable.
Q: What issue does your organization re solve, or make an effort to? Exactly what are a few of the most impacts that are meaningful business has received up to now?
A: Our mission would be to assist individuals build and strengthen connections that are genuine. The word вЂњconnectionвЂќ gets a poor rep these times because social web internet sites do literally link us, but make you feel disconnected. Games have a back-and-forth that is unique and arenвЂ™t too severe, and that’s why theyвЂ™re useful for team-building, for instance. Games powerfully change the tone of a relationship.
I became amazed to know very early individual feedback that 100% of peopleвЂ™s interactions on XO have been good and therefore users had been saying every thing they came across was thoughtful and respectful. Needless to say it was our intention in providing an interaction that is different other dating apps. We additionally think weвЂ™re attracting the sort of those who donвЂ™t utilize other apps due to the give attention to look, therefore users are fulfilling people that are different XO than they might on Tinder.
Q: with what methods do you consider differently regarding asian single women the industry than the others do? With what methods have you been disrupting your industry?
A: As soon as we first began pitching, weвЂ™d hear, вЂњWow, how has no body thought for this yet?вЂќ Dating and gamesвЂ”itвЂ™s some of those great some ideas youвЂ™d think some body could have done currently. My experience originates from building online communities around content that resonates, and my co-founders have actually built a number of games however they arenвЂ™t your standard competitive, graphics-driven games. So we arrived to it with an original take on which a casino game is and what dating should really be, and thatвЂ™s why XO has therefore quickly hooked an eager fanbase.
Q: What ended up being one unforeseen hurdle or challenge you encountered when starting out?
A: Choosing name for the application is one thing that seems enjoyable it is actually very hard. As being a customer software, the capacity to communicate exactly what it really is you are doing in hardly any room mattersвЂ”itвЂ™s exactly how we break through the sound to investors and reporters before we also have to introduce. We desired something which screamed вЂњdating and gamesвЂќ in as few letters as you can, so we nailed it with XO. We really possessed a name that is different employed for about 10 months before stumbling on XO. There are plenty variablesвЂ”trademark supply (the logic around that which you can get is surprising), social/domain accessibility, term associations individuals make (we ran a couple of studies), astonishing alternate definitions youвЂ™ll find on UrbanDictionary. One title we liked in early stages was Wink, many individuals connected it with a mature guy winking at a new woman, and then we decided the creepiness element ended up beingnвЂ™t well worth it, despite the fact that many people liked the title.